Priya — AC-03

Persona family: The Situational Spiker Tier: Free Platform: Web — Android Chrome (mobile) Experience stage: New

Who She Is

Priya is in her mid-20s and gets panic attacks about twice a month — reliably before presentations and high-stakes meetings. She is skeptical and direct, allergic to marketing voice, and narrates with dry efficiency: "it worked, I bookmarked it, moving on."

She found the app via search the night before a client presentation, mid-spike. She is the brand-new visitor the app's entire first-visit experience is built around — and the reason the app's core promise exists: help before the account question.

What She Wants

• Fast, private, no-strings help. Before presentations, on her phone, with no install and no signup.
• To decide in one visit whether to trust the app. She gives every tool exactly one chance.
• No wellness fluff. If the app starts talking about journeys and sunshine, she's gone.

How She Uses the App

Priya read both onboarding screens in about twelve seconds and tapped through. She completed box breathing once, that first night, signed out — and it worked. She bookmarked the app and the box-breathing technique page.

She hasn't logged an episode; she doesn't think of her spikes that way yet. She may never make an account, and the app treats that as a completely successful outcome.

What She Needs from the App

• No install-and-signup friction. Install-and-signup friction for something she needs twice a month is the exact reason she never used a mental-health app before this one.
• Relief in seconds. The two-taps-and-five-seconds path is her path. Anything slower loses her.
• Honest limits. The safety notice told her what the app is and isn't, in plain language — that honesty is why she kept the bookmark.
• A real answer to "what's happening to me." Her first attack convinced her something was medically wrong; the education page is what resolved it.

Design Implications

Priya is the trust decision. Her first visit is a test the app either passes in fifteen seconds or fails permanently. Everything she touches — onboarding, the safety notice, the first flow — must work cold, signed out, on a mid-range phone, mid-panic. Her skepticism is not an obstacle to design around; it is the quality bar.