Marcus — Lighthouse Collector (Goal-Driven)

Background

Marcus is in his late 20s. He is energetic, enthusiastic, and competitive — he tracks his lighthouse count the way others track fitness goals. He uses the app on his commute to plan weekend trips, and his visit goal of 100 is a real target he talks about with friends.

He uses the app on his Android Pixel 8. He recently upgraded from Free to Plus.

Goals

• Reach 100 visited lighthouses (currently at 89, rising fast)
• Plan efficient multi-stop weekend trips using the bucket list and map
• Log and rate every visit the same day he makes it

How He Uses the App

Marcus uses the app in quick 5-minute sessions on his morning commute. He browses the map for weekend trip ideas, adds lighthouses to his bucket list, and records visits on the same day. His top 3 rated: Cape Hatteras, St. Augustine, and Point Reyes.

He recently started journaling after seeing community entries — he has 4 journal entries so far, shorter and simpler than collectors like David but growing.

Upgrade Journey

After 3 months of free use, Marcus saw an ad interrupt his trip planning session. He realized he also wanted sync between his phone and his Android tablet (he reviews trips at home on the larger screen). He upgraded to Plus, which removed ads and activated cross-device sync. His first sync pulled all 89 visits and 38 bucket list items to his tablet instantly.

Tier

Plus (upgraded from Free via an ad interruption during trip planning). Android (Pixel 8).