Rosa — Lighthouse Traveler (Adventurer)

Background

Rosa is in her early 30s. She is spontaneous and adventurous — she picks a direction and drives. She discovered the Lighthouses app by searching "lighthouse near me" and became a regular within a week.

She uses the app on her Android Pixel 7a. She was on Plus for 6 months before upgrading to Pro.

Goals

• Discover lighthouses in the moment, while driving through new regions
• Document visits quickly with brief journal entries
• Export visit data for her travel blog

How She Uses the App

Rosa's 47 visits include 15 that were completely unplanned detours spotted on the map. Her Great Lakes and Pacific Northwest visits are her most frequent clusters. Her journal entries average 3 sentences — quick and breezy, capturing the feeling of the moment.

The Map tab is her primary screen. She spots a cluster of markers in a region she is passing through, zooms in, finds the nearest one, and taps Get Directions. Half her visits are logged from the car or the lighthouse parking lot.

Upgrade Journey

After 6 months on Plus, Rosa wanted to export her visit history for her travel blog. She tapped "Export Data" in her Profile and saw the Pro upsell. She subscribed to Pro (annual), exported her data, and set up the Advanced Stats dashboard to look at her visit heatmap — Great Lakes and Pacific Northwest show dense clusters; everything else is scattered.

Tier

Pro (upgraded from Plus for export and Advanced Stats). Android (Pixel 7a).