How Ads Stay in Their Lane on the Free Tier

Who this is for: Free-tier users who want to know exactly where ads appear — and, more importantly, where they never do.

Priya is skeptical of wellness apps that interrupt the moment they're supposed to serve. The demo point here is the exclusion, not the ad: ads never appear in relief flows, the plan view, education, or onboarding. That exclusion is verified by route-level tests, not just policy.

Steps

1. Notice the ad placement on Home. As a Free user, you may see an ad in an approved placement — the Home footer. It stays there; it doesn't follow you.

2. Start a relief flow. Tap Breathing, Grounding, or Anchoring. The flow screen contains no ad slot, no layout shift, and no interruption of any kind.

3. Use the app normally. The plan view, education pages, and onboarding are likewise ad-free. The moments that matter are never monetized.

Expected Outcome

An ad renders only in its approved placement, and your relief flow is completely unaffected — no layout shift, no waiting, no interruption.

Notes

• If an ad fails to load, you'll likely never know. The placement collapses silently without shifting the layout — no error toast, no empty ad box, no retry spinner in your face.
• EU users see a consent prompt first. GDPR consent is requested before any personalized ad; without consent, ads are non-personalized.
• Plus removes ads entirely. See upgrading to Plus — no ads is one of Plus's two headline benefits.
• The free tier still fully solves the core problem. Ads fund the free tier; they never gate relief.